Ru's Pierogi

A startup side hustle for FIFTEEN, Ru’s Pierogi was a restaurant, food truck and large-scale manufacturing facility and franchise model.

FIFTEEN created a ground-up, integrated branding, marketing and PR campaign targeting audiences for numerous sales channels. We built a new website with tailored journeys for both retail and foodservice customers, and designed the packaging to better stand out in the frozen aisle. Earned media included two appearances on The Food Network.