Ru's Pierogi

WHAT’S ON THE INSIDE MATTERS

A startup side hustle for FIFTEEN, Ru’s Pierogi was a restaurant, food truck and large-scale manufacturing facility and franchise model.

FIFTEEN created a ground-up, integrated branding, marketing and PR campaign targeting audiences for numerous sales channels. We built a new website with tailored journeys for both retail and foodservice customers, and designed the packaging to better stand out in the frozen aisle. Earned media included two appearances on The Food Network.

BRANDING + IDENTITY
PUBLIC RELATIONS
WEBSITE DESIGN + DEVELOPMENT
Creative
Entrepreneurial Consultancy
Social Media
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Retail packaging required a set of original flavor icons — visuals that family together yet quickly distinguish one product from the next.
ruspierogi

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