Energy. Excitement. Muscles. Not exactly the images that come to mind when one thinks of lactose-free milk. With their launch of Lactose Free Chocolate Milk For Life, Upstate Farms hoped to change that. Knowing action speaks louder than words, FIFTEEN produced a high-energy TV spot. The two-day shoot yielded a wealth of assets to be utilized across platforms, thanks in part to a simultaneous photoshoot planned to maximize our client’s investment. Upstate Farms was soon met with a new challenge: keeping the store shelves stocked with their new product.

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Got milk. Got strength. Don’t got a stomach ache.