The Miami City Ballet has been presenting the highest level of dance performances for over 30 years. So when they put on The Nutcracker, it’s spectacular. They turned to FIFTEEN to get the word out and fill the seats. In short order, we pumped out a far-reaching campaign that blanketed much of southern Florida. Digital, print, outdoor and social media stories raised awareness of the cultural treasure coming down the chimney of their local theater. Nostalgia triggered, audiences young and old came together to partake in the winter wonder.