In the world of charter schools, the competition for new students is everything. King Center Charter School had key differentiators — Buffalo’s first charter school, beacon of the community, robust athletics program, and a proven track record of graduates entering college. They brought on FIFTEEN to reframe their story to reach a new generation of parents. An extensive brand refresh resulted in a new school crest, athletics name and logo, website and a portfolio of exciting and engaging outreach materials. It’s an image the community can unite around and proudly display on their hats, hoodies and bumpers.