Health Home Partners of WNY needed a brand and message to reach its target audience: patients on Medicaid. Through in-depth patient research, FIFTEEN discovered that people felt trapped — in their own homes, struggling to get from doctor to doctor every week, or on the streets. Landing on the concept of wayfinding, the inspiration for the compass logo, we launched a campaign around the message that no one is ever alone.
We hear you, and we’re here.