Health Home Partners

Hope at Home

Research + Strategy
Branding + Identity
Integrated Media Buying

Health Home Partners of WNY needed a brand and message to reach its target audience: patients on Medicaid. Through in-depth patient research, FIFTEEN discovered that people felt trapped — in their own homes, struggling to get from doctor to doctor every week, or on the streets. Landing on the concept of wayfinding, the inspiration for the compass logo, we launched a campaign around the message that no one is ever alone.

We hear you, and we’re here.

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