Upstate Farms launched their Lactose-Free Milk For Life product into a saturated market knowing they had some key differentiators: A local, farm-fresh product that was never heated, and a chocolate milk with protein and less fat than competitors. They needed the story to break through to consumers.
FIFTEEN brought energy, excitement and muscles with a series of campaigns that highlighted what makes Milk For Life different. Multiple TV and OTT spots produced completely in-house told the tale, built from efficient shoots that yielded a wealth of assets to be utilized across platforms. Carefully crafted media buys reached target audiences and drove traffic to the new page on the Upstate Farms website.