AZUNA

Azuna was launching a natural air purifier made with tea tree oil that not only eliminates bad smells, it purifies the air we breathe. Vastly different than standard spray odor fighters, the product needed to find a balance between scientific storytelling and retail product stop-your-scrolling buzz.

To create awareness and demand for this innovative product, FIFTEEN planned an intensive day of production that resulted in 10 videos and countless photos to be used across platforms — maximizing the investment while telling their story in a funny and relatable new way. Additionally, we designed new packaging, sales collateral, and a social media campaign that attracted eyeballs and clicks.