October 12, 2020

We Don't Just Talk The Talk

Contributed by FIFTEEN


When it comes to designing websites for our clients (and ourselves!), it’s important to align their goals with our expertise. Below are a few prime examples of how these two meshed beautifully.

SCU Health
The original website for SCU Health, Integrative Health & Medicine, part of Southern California University of Health Sciences (SCU Health), was outdated, confusing and lacked direction, with no clear way for users to quickly find the specific information they were looking for. Plus, with SCU Health relying heavily on digital campaigns, the organization wanted a way to easily incorporate aligning landing pages and clear messaging that directed them there.

After creating an intuitive site map that summarized the site’s new structure, and a visual site map and a content outline that broke down what will live on each page, FIFTEEN designed and developed a brand new website for SCU Health. It combined modern imagery with multiple information access points, including straightforward calls-to-action – leaving no mistake as to where users should go for more information or how to contact SCU. What’s more, the header image is a series of main service landing pages with patient testimonials that correspond to different digital campaigns – providing a place for visitors to access more information about a service mentioned in a specific campaign. We also created a landing page builder within the CMS (content management system) so the client can easily build landing pages for digital campaigns, something the client especially appreciated.

What do you do when your website portrays a somewhat aloof persona? We wanted to make our online presence more approachable with multiple ways to connect with us, while still showing off who we are and what we do. We also wanted to use our website as a recruiting tool for new business as well as talent.

We added an “About” page, complete with an intuitive wayfinder animation that occurs when each item is scrolled, and logos of clients we’ve worked with. A new “Team” page also helped to personalize the agency by showcasing who we like to call “a bunch of distinctive weirdos who also happen to be really good at what they do.” We integrated our social media feeds and added a homepage blog feed that visitors could quickly scan to learn more about our client work and office culture. What’s more, we incorporated our blog into the website so posts are easily accessible, and added a newsletter sign up function to help increase our subscriber base. And to make it easier for visitors to get in touch with us, we redeveloped our “Contact Us” page, breaking it down into three different options so a user can readily find the contact form – whether it’s to work with us, work for us or simply drop us a line.

Bison Recipes

With Bison Foods gaining social media recognition, the beloved maker of sour cream, cottage cheese and of course Bison Dip needed to create a shareable resource on its website to help push the Bison brand to the next level. The goal was to create a recipe page that housed dishes made using various Bison products with custom photography and a straightforward interface.

We created an interactive recipe page full of bright, original photography that allowed users to view a recipe, download or share it on various social media interfaces such as Facebook, Twitter and Pinterest. We also added functionality so that homecooks could filter the recipe by product, mealtime, meal-type, category or collection. This way, visitors could find exactly what they were looking for just by selecting a few criteria. Last, we made sure the new page would be easy to update by integrating a database that automatically pushes new content to the website with the click of a button. The good news is that website traffic has significantly increased...the better news is that the recipes taste as good as they look.

For more information on our other work, visit the Work section of our website, which houses a collection of case studies from multiple marketing capabilities, including branding, integrated media buying, public relations and experiential marketing.

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