August 2, 2019

Eye Of The Beholder

Contributed by FIFTEEN

If a society is reflected in its art, then Buffalo’s numerous examples of public art showcase our city’s thriving cultural scene. Outdoor murals seem to be popping up everywhere lately, and we feel richer for the chance to unexpectedly broaden our horizons as we go about our daily routines.

It was with these sentiments in mind that we approached the latest #Chapter15 on our Instagram account, entitled “Canvassing Buffalo.” The series features teaser posts on our feed that zoom in on a specific mural, then our Stories share each piece’s history and little-known facts, culminating in a final reveal on both our page and Stories.

We had a lot of fun with this, learning more about what inspires the featured artists and how they approach their creative process. What we came away with is a refreshed outlook on perspective. That it’s as individual as each artist and his or her work. Art is subjective, and variables ranging from childhood memories to countries of origin influence how we communicate.

When a client comes to us with a marketing challenge, we view it as our duty to examine it from every possible angle, both literally and figuratively. We know that different audiences will view the brand, product or service from varying perspectives, ultimately deciding upon whether they will embrace it or not. It’s our job to figure out what messages and methods will most effectively convey an idea.

Just like the artists and their local work featured in Chapter 15, we all have different approaches in offering clients solutions based on perspectives they might not have seen before. Bringing people together can sometimes separate them, and that’s okay. It means we’re pushing ourselves to look at something differently. Using our collective experiences to shape our communication, we offer a unique vantage point that touches upon a range of audiences and compels them to act. We’re not afraid to take a step back (or get a closer look) in order to offer clients a perspective they might not have seen before.

We’ll be the first to admit, clients mostly embrace our out-of-the-box thinking, but sometimes it scares them a little. Which isn’t necessarily a bad thing, depending on how you look at it.

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