Body and Soul Transformations was ready to grow. They needed a new brand that spoke to their unique anti-gym philosophy and a store layout that could be instituted into their new franchise locations. FIFTEEN was up to the challenge. The result was Core Capacity, a new brand that has since been carried across apparel, collateral such as business cards, a newly developed website, social media assets, videography and the interior design and gym layout of existing and newly added locations throughout Western New York.