The greatest challenges of the COVID-19 pandemic rested heavily on the shoulders of caregivers, and Catholic Health created a campaign to thank the frontline workers in their hospital system. FIFTEEN’s Media department made sure that the entire community was engaged to rally around their local heroes. Widespread placements included TV spots during top-rated news programs, radio, streaming and podcast ads, billboards that caregivers would see on their drive to and from the fray, and full page interactive ads in newspapers that countless families hung in their homes to show their support. The month-long media campaign yielded more than 10 million impressions, and showed our local heroes that we understood what they were sacrificing for the rest of us.
10 million thank-yous to our frontline healthcare heroes.